Fostering a Clear Vision

How to Foster a Clear Company Vision for Transformation: Four Steps to Create Shared Goals

Your company's vision is its guiding light—a shared goal that everyone in the organization can rally around. In today's rapidly changing business landscape, it's more important than ever for companies to have a clear and concise vision for their digital transformations.

According to Research&Markets (2020), the global digital transformation market is expected to increase rapidly, growing from $469.8 billion in 2020 to an astounding $1,009.8 billion by 2025--that's a compound annual growth rate of 16.5% over five years.

So, how can you foster a clear vision amid your digital transformation?

Based on our Clients' successful transformations, we identified four key components that must be present to ensure your teams remain aligned with a strategic vision amid a digital transformation.

Define your company's purpose. The first step in creating a vision is to define your company's purpose—why it exists. Having this clear vision to guide you through times of change is essential. Begin by asking, "What issue are we trying to solve?" Once you have answered, you can begin to craft your vision statement.

1. Communicate the vision.

Once your company's vision is defined, it's important to communicate it to everyone in the organization—from the C-suite down to the front-line employees. Employees need to understand the company's goals to align their daily tasks with those goals. The best way to communicate the vision is to have face-to-face conversations with employees and ensure the company's values reflect in its day-to-day operations.

2. Ensure alignment.

It's not enough to communicate the company's vision; you also need to ensure everyone in the organization aligns with it by involving employees in the decision-making process. When employees feel they have a say in how the company is run, they're more likely to buy into the vision of your digital transformation and be committed to achieving it.

Another way to ensure alignment is by setting clear goals and measuring progress. This will help keep everyone focused on the end goal—the shared goal that unites the entire organization.

3. Be prepared for change.

The business landscape is constantly changing, so you must prepare your company for big and small changes. Preparing for change is having a flexible plan that can be adapted as needed. Being prepared for change also means being open to new ideas and ways of doing things—something that can be difficult for established organizations that are used to doing things a certain way.

The key is to balance being open-minded and focusing on the ultimate goal. This shared goal brings everyone together amidst all the changes in today's business world.

Final thoughts

Fostering a clear vision is more important than ever in today's rapidly changing business landscape. By following these four guidelines, however, you can ensure that your organization has a shared goal that everyone can rally around amid all the changes in your industry.

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