GET TO KNOW THE TEAM BEHIND THE TEAM
CEO, Managing Partner
Managing Partner, Ashlee Aldridge, has over 20 years of experience as a CIO/COO leading business and technology teams for large-scale transformations. In her experience working with Fortune 500 companies, start-ups and privately held companies, Ashlee has managed to empower revenue growth, increase financial/regulatory process control, and radically improve the customer experience. Named one of the Top 10 Women in Technology in 2017 (Chain Store Age), Ashlee has a proven track record of creating, managing, and delivering more than 6 multi-year, cross-functional digital transformational strategies and programs. Managing teams of over 300 resources, and capital of over $75M per project, Ashlee has demonstrated her ability to complete each undertaking on budget and on scope. Her implementation experience spans across a large variety of software products (both on premise and SaaS based) including: Oracle, Infor, SAP, IBM, Google, AWOS, Microsoft, Predictive Analytics, JDA, Splunk, and MicroStrategy. Ashlee has previously filled senior leadership roles at DSW, Golfsmith International, Restoration Hardware, West Marine, and Deloitte, where she served multiple global, complex clients, and focused on delivering solutions and value added services. She understands, first hand, the challenges and opportunities a leader faces when choosing, implementing and/or sustaining both technology and transformation initiatives, while driving innovative solutions that drive growth and promote efficiency.
COO and Partner, Robin Evitts, has over 30 years of experience solving costly business problems and managing risk - often innovative “firsts” - with an emphasis on global organizations in consumer product manufacturing, retail, social sector, and K-12 education. Her professional impact working with corporate boards and advising clients in the midst of transformational business challenges and growth is demonstrated by her impressive track record: Robin supported CFOs to successfully enter public debt and equity markets and manage enterprise risk while a partner at Deloitte, she led efforts that restructured the finance and IT teams for improved performance while an executive at The Clorox Company - first reporting to the Audit Committee of the Board as the Chief Audit Executive and then as the Chief Information Officer - and most recently teamed with client executives to oversee strategic initiatives and deliver increased transparency and effectiveness from IT spending as a managing director with Alvarez & Marsal. Robin currently serves on three Boards - Girls Inc. of Alameda County (Oakland) as Board President, Fair Trade USA as Audit Committee chair, and Great Minds In STEM as Audit Committee chair and member of the Governance Committee. When Robin has a moment to herself, she enjoys being outside - hiking, biking, or traveling somewhere new. You might also catch her enjoying her favorite pastime - watching NASCAR races. She aspires to continually grow professionally and, of course, to have fun doing it.
Vice President, Marketing
As Vice President of Marketing, Crystal Tidmore uses her visionary and innovative leadership style to foster successful client relationships for Reach Partners. Crystal brings with her more than 20 years of experience consulting with executives in Fortune 500 companies and start-ups in the retail, tech, energy, and higher-ed sectors. Our clients are able to connect with Crystal’s positive, collaborative approach to building the teams necessary to affect change for the long term. She is an effective communicator who can simplify complex strategy into actionable plans that deliver results. She walks side by side clients as they seek to transform their businesses, culture, and team. As a certified Community Wellness Advocate (CWA), Crystal outfits organizations with tools and training for the journey toward wellness and wholeness. She serves on the Board of Directors for The Aloe Foundation, a unique nonprofit that provides healing, holistic care to individuals affected by illness or trauma. She also serves on the Diversity and Inclusion board at The University of Texas at Austin, training and empowering staff to bring their authentic selves to the workplace. Besides doing the work that she loves, Crystal enjoys traveling and finding adventure both near and far with her husband and their four children. She especially loves wake surfing, water skiing, snow skiing, hiking, SUPing, teaching, learning, and writing about it all.
Creative Services Manager
Jeff Adam is our Video Editor extraordinaire. He’s in charge of creating and editing any and all Reach video content - a huge component of our brand. Jeff comes to us with a notable professional history having worked with many reputable companies including William Morris Endeavor and Sony Pictures entertainment. Jeff has worked with some extremely prominent former clients, like LL Cool J, Serena Williams, Elijah Wood, and Kevin Bacon. Jeff is quick, he’s hilarious, he’s married to his high school sweetheart, and is the proud father of two mischievous little boys (not unlike himself). When he’s off the clock, you can find him rooting for his beloved San Jose Sharks, or playing fetch with his two huskies.
Zuleyka Cox, Small Business Accountant here at Reach Partners LLC, manages all aspects of accounting, finance, payroll and Firm Operations. Zuleyka’s time is currently spent assessing the financial health of our organization and giving management the information they need to make executive decisions. Zuleyka’s experience is diverse, she previously worked for a prestigious government contractor, DynCorp Intl, and the Washington State Department of Revenue. Zuleyka was an international business owner, the organization was established in Germany and evolved to the States. There she managed all business operations and financial processes. Zuleyka earned her Master of Accounting degree, with a concentration in Forensics from the Executive School of Accounting at Florida Atlantic University. When she’s not reconciling the books, Zuleyka is likely to be spending time with her family, planning "glamping" trips or other fun travel adventures.
Pam, our Office Manager, comes to us with over 15 years of diverse expertise in business operations, project management, senior administration, and client relations in the Management Consulting Industry. She possesses a true passion for her work, which benefits customers of Fortune 500 Organizations and stakeholders up through a C-Suite level. Colleagues and clients have quoted Pam as a valuable asset to their teams, consistently delivering on her promises with a positive, go-getter attitude. She is a driven business professional who positively impacts Reach’s business performance by increasing our clients’ satisfaction. In previous roles, Pam has been known for her timely and efficient project delivery, resulting consistently in high-level customer satisfaction, project profitability and expansion of new business, for complex, large scale, ongoing corporate client-based Career Development Consulting programs (virtual and in-person) on a Global scale for multiple clients. She has been recognized by internal and external Senior Leadership as being the “hidden gem” and the “trusted advisor” that results in flawless program deliveries - an accolade she is most proud of. She is excited to bring her expertise and past experience to Team Reach and join the movement of the growing organization. Outside of the office, Pam has a passion for giving back to the community with volunteering her time to nonprofits dedicated to women, children and animals. She is also enjoys the outdoors, spending time getting lost in her local metro parks and dedicating her time to family, friends and her Cat Bella. Pam holds an MBA, with a concentration in Management, from the Keller Graduate School of Management, Devry University.
WHAT OUR CLIENTS SAY
“THANK YOU, Team Reach! Our go-live was an absolute non-event, exactly as we wanted it to be. We went live, and no one knew about it. Fantastic job.”
— Vice President of IT, Global Public Company