Standing in Solidarity


How does one begin to comprehend the senseless deaths of black men such as George Floyd? What seems even more incomprehensible is that his death, like many others, came at the hands of those meant to serve and protect. This has unleashed the raw emotion of decades of racial injustice and inequality that continues to exist in our society today.

“No one is born hating another person because of the color of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.” Nelson Mandela, Long Walk to Freedom

Never before has it been so crucial that we Dare to Do Better. Be better. 

We must not accept the status quo any longer. As a country, we can do better. As humans, we can do better. We must seek deeper understanding, and commit to rooting out hatred and making lasting change. We must take action–nonviolent action. 

As CEO of Reach Partners, I do not condone hatred, violence, or racism of any kind. I am committed to fighting discrimination and inequity in all forms, whenever and wherever I can. I recognize that the country–and my Team is hurting. 

We will stand together in solidarity. 

I have asked our Team to join me in striving for unceasing improvement–with a renewed commitment to bringing about more inclusiveness and positive change to our communities. We can do better and be better as a Team. And we must. 

We believe in making tangible, accountable commitments to change. Therefore, Reach Partners is donating time and money to DigitalUndivided to provide monthly coaching for Black and Latinx business owners. Their mission is to use innovation, and a transformative approach, to create system change by catalyzing economic growth and empowerment for Black and Latinx communities through women entrepreneurs. Its incubator program provides an entry point for women of color into the start-up ecosystem, encouraging them to own their economic security through entrepreneurship. 

It’s a start.

Together, we can dare to do better, be better. 


Standing in solidarity,

Ashlee Aldridge, CEO, Reach Partners

Reach Partners
501 Congress Avenue – Suite 150
Austin, TX 78701

With locations in: Austin, Columbus, Dallas, Kansas City, Nashville, and San Francisco Bay Area